haku: @journal_id 1668 / yhteensä: 273
viitteet: 204-213 / 273
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 otsikkovuositekijä
204.
Firm-based market structure analysis using competitive advertising responses
International Journal of Advertising
2001 : VOL. 20:2, p. 223-237
 2001 Sung-ah Ahn, M.H.
Shin, C.
Park, S-J.
205.
Corporate social responsibility and cause-related marketing: an overview
International Journal of Advertising
2001 : VOL. 20:2, p. 207-222
 2001 Bronn, P.S.
Vrioni, A.B.
206.
Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products
International Journal of Advertising
2001 : VOL. 20:2, p. 189-205
 2001 Dahlén, M.
Bergendahl, J.
207.
Is television advertising good for children? Areas of concerns and policy implications
International Journal of Advertising
2001 : VOL. 20:1, p.89-116
 2001 Bandyopadhyay, S.
Kindra, G.
Sharp, L.
208.
Direct marketing: a comparison of Hispanic and non-Hispanic perspectives
International Journal of Advertising
2001 : VOL. 20:1, p. 25-47
 2001 Korgaonkar, P.
Karson, E.
Lund, D.
209.
Audience attitudes towards brand (product) placement: Singapore and the United States
International Journal of Advertising
2001 : VOL. 20:1, p. 3-24
 2001 Karrh, J.A.
Frith, K.T.
Callison, C.
210.
UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an exploratory analysis
International Journal of Advertising
2000 : VOL. 19:3, p. 397-416
 2000 Reast, J.
Carson, A.
211.
Extending the communication process: the significance of personal influences in UK motor markets
International Journal of Advertising
2000 : VOL. 19:3, p. 377-396
 2000 Evans, M.
Fill, C.
212.
The effectiveness of environmental advertising: the role of claim type and the source country green image
International Journal of Advertising
2000 : VOL. 19:3, p. 349-376
 2000 Chan, R.
213.
Determinants of advertising expenditures: aggregate and cross-media evidence
International Journal of Advertising
2000 : VOL. 19:3, p. 317-334
 2000 O'Donovan, B.
Rae, D.
Grimes, A.
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