haku: @indexterm CONSUMER BEHAVIOUR / yhteensä: 2688
viitteet: 207-216 / 2688
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207.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
208.
Winning the Super "Buzz" Bowl. How biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 293-303
 2009 Siefert, C.J. (et al.)
209.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
210.
Green advertising revisited. Conditioning virtual nature experiences
International Journal of Advertising
2009 : VOL. 28:4, p. 715-739
 2009 Hartmann, P.
Apaolaza-Ibáñez, V.
211.
What matters most in advertisign campaigns? The relative effect of media expenditure and message content strategy
International Journal of Advertising
2009 : VOL. 28:4, p. 669-690
 2009 Putte, B. van den
212.
Including ambivalence as a basis for benefit segmentation. A study of convenience food in Norway
European Journal of Marketing
2009 : VOL. 43:5-6, p. 762-783
 2009 Olsen, S. O.
Prebensen, N.
Larsen, T. A.
213.
Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
European Journal of Marketing
2009 : VOL. 43:5-6, p. 708-734
 2009 Theodoridis, P. K.
Chatzipanagiotou, K. C.
214.
Blazing the new digital trail
Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 89-94
 2009 Rosenberger, L.
Nash, J.
Graham, A.
215.
Customer challenged
Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 22-29
 2009 Choudhury, K.
216.
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p.
 2009 Patsiaouras, G.
Fitchett, J. A.
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