haku: @indexterm CONSUMER BEHAVIOUR / yhteensä: 2688
viitteet: 211-220 / 2688
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 otsikkovuositekijä
211.
What matters most in advertisign campaigns? The relative effect of media expenditure and message content strategy
International Journal of Advertising
2009 : VOL. 28:4, p. 669-690
 2009 Putte, B. van den
212.
Including ambivalence as a basis for benefit segmentation. A study of convenience food in Norway
European Journal of Marketing
2009 : VOL. 43:5-6, p. 762-783
 2009 Olsen, S. O.
Prebensen, N.
Larsen, T. A.
213.
Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
European Journal of Marketing
2009 : VOL. 43:5-6, p. 708-734
 2009 Theodoridis, P. K.
Chatzipanagiotou, K. C.
214.
Blazing the new digital trail
Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 89-94
 2009 Rosenberger, L.
Nash, J.
Graham, A.
215.
Customer challenged
Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 22-29
 2009 Choudhury, K.
216.
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p.
 2009 Patsiaouras, G.
Fitchett, J. A.
217.
Differentiation and silver medal winner effects
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1365-1377
 2009 Caruana, A. (et al.)
218.
The role of confidence in attitude-intention and beliefs-attitude relationships
International Journal of Advertising
2009 : VOL. 28:5, p. 863-880
 2009 Bergkvist, L.
219.
The role of identity salience in the effects of corporate social responsibility on consumer behavior
Journal of Business Ethics
2009 : JAN I, VOL. 84:1, p. 65-78
 2009 Marin, L.
Ruiz, S.
Rubio, A.
220.
The missing link between corporate social responsibility and consumer trust: The case of fair trade products
Journal of Business Ethics
2009 : JAN I, VOL. 84:1, p. 1-15
 2009 Castaldo, S. (et al.)
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