haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 214-223 / 1883
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 otsikkovuositekijä
214.
The sales effect of word of mouth: a model for creative goods and estimates for novels
Journal of Cultural Economics
2007 : VOL. 31:1, p. 5-23
 2007 Beck, J.
215.
In search of competive advantage in Caribbean tourism websites: revising the unique selling proposition
Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.49-62
 2006 Miller, M.
Henthorne, T. L.
216.
Advertiser satisfaction with advertising agency creative product
European Journal of Marketing
2006 : VOL. 40:11-12, p. 1254-1270
 2006 Hill, R. M
217.
Marketers who measure the wrong thing get faulty answers
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 462-468
 2006 Briggs, R.
218.
Effects of popular music in advertising on attention and memory
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 434-444
 2006 Allan, D.
219.
Brand relationships: strengthened by emotion, weakened by attention
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 410-419
 2006 Heath, R.
Brandt, D.
Nairn, A.
220.
Measuring the effectiveness of true sponsorship
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 398-409
 2006 Harvey, B.
Gray, S.
Despain, G.
221.
Advertising engagement: a driver of message involvement on message effects
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 355-368
 2006 Wang, A.
222.
The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders
International Journal of Market Research
2006 : VOL. 49:1, p.95-116
 2006 Goode, A.
223.
Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?
International Journal of Market Research
2006 : VOL. 48:6, p. 741-759
 2006 Roster, C.
Albaum, G.
Rogers, R.
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