haku: @indexterm METHODOLOGY / yhteensä: 1003
viitteet: 214-223 / 1003
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 otsikkovuositekijä
214.
Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework
European Journal of Marketing
2002 : VOL. 36:4, p. 417-432
 2002 Moutinho, L.
Davies, F.
Hutcheson, G.
215.
From experience: applying the risk diagnosing methodology
Journal of Product Innovation Management
2002 : MAY, VOL. 19:3, p. 213-232
 2002 Keizer, J. A.
Halman, J. I. M.
Song, M.
216.
Re-inquiring and progressing people as products: a research agenda for new media, new methods and new theories
Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 463-480
 2002 Murgolo-Poore, M.E. (et al.)
217.
International marketing research: a management briefing
Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 31-38
 2002 Davis, T.R.V.
Young, R.B.
218.
On the ubiquitous inadequacy of co-variation design in strategy research
International Journal of Technology Management
2002 : VOL. 23:6, p. 558-577
 2002 Geisler, E.
219.
Cross-group comparisons: A cautionary note
Psychology and Marketing
2002 : APR, VOL. 19:4, p. 357-368
 2002 Boonghee, Y.
220.
Large scale innovation - reengineering methodology in SMEs: positivistic and phenomenological approaches
International Small Business Journal
2002 : FEB, VOL. 20:1, p. 33-52
 2002 McAdam, R.
221.
Evaluation of Life Cycle Cost Analysis Methodologies
Corporate Environmental Strategy
2002 : VOL. 9:1, p. 30-39
 2002 Durairaj, S. K.
222.
Methodological Issues in MIS Cross-Cultural Research
Journal of Global Information Management
2002 : JAN-MAR, VOL. 10:1, p. 48-55
 2002 Karahanna, E.
Evaristo, R.
Srite, M.
223.
A quick-and-easy method for estimating switching costs
International Journal of Industrial Organization
2002 : JAN, VOL. 20:1, p. 71-87
 2002 Shy, O.
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