haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 215-224 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
215.
Advertising cost of interactions and the optimality of pulsing.
Management Science
1991 : FEB, VOL. 37:2, p. 157-169
 1991 Hahn, M.
Hyun, J-S.
216.
Using metaphor to create more effective sales messages.
Journal of Consumer Marketing
1990 : SPRING, VOL. 8:2, p. 59-67
 1990 Boozer, R. W.
Wyld, D. C.
Grant, J.
217.
Magazine media planning for "effectiveness" : getting the people back into the process.
Journal of Consumer Marketing
1990 : SUMMER, VOL. 7:3, p. 47-56
 1990 Kelliher, N.
218.
The Use and Impact of Humour in Radio Advertising
Journal of Advertising Research
1990 : DEC/1991 JAN, VOL. 30, p.44-51
 1990 Weinberger, M.
Campbell, L.
219.
Wissensbasierte Werbewirkungsanalyse mit ESWA (Knowledge based publicity impact analysis with ESWA)
Marketing
1990 : VOL. 12:4, p. 250-256
 1990 Neibecker, B.
220.
Mundart in der Werbung - Effekte unter dem Aspekt sozialer Identitat (Dialect in publicity)
Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:4, p. 418-432
 1990 Mayer, H.
Reisgys, E.
221.
The Influence of Print Advertisement Organization on Affect Toward a Brand Name
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.53-65
 1990 Janiszewski, C.
222.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
223.
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454
 1990 Goldberg, M.
224.
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Journal of Marketing Research
1990 : AUG, VOL.27, p.345-353
 1990 Anand, P.
Sternthal, B.
« edellinen sivu | seuraava sivu »
SCIMA