haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 217-226 / 1883
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217.
Marketers who measure the wrong thing get faulty answers
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 462-468
 2006 Briggs, R.
218.
Effects of popular music in advertising on attention and memory
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 434-444
 2006 Allan, D.
219.
Brand relationships: strengthened by emotion, weakened by attention
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 410-419
 2006 Heath, R.
Brandt, D.
Nairn, A.
220.
Measuring the effectiveness of true sponsorship
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 398-409
 2006 Harvey, B.
Gray, S.
Despain, G.
221.
Advertising engagement: a driver of message involvement on message effects
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 355-368
 2006 Wang, A.
222.
The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders
International Journal of Market Research
2006 : VOL. 49:1, p.95-116
 2006 Goode, A.
223.
Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?
International Journal of Market Research
2006 : VOL. 48:6, p. 741-759
 2006 Roster, C.
Albaum, G.
Rogers, R.
224.
An empirical test of six stated importance measures
International Journal of Market Research
2006 : VOL. 48:6, p. 717-740
 2006 Chrzan, K.
Golovashkina, N.
225.
International food advertising, pester power and its effect
International Journal of Advertising
2006 : VOL.25:4, p.513-540
 2006 McDermott, L. (et al.)
226.
Advertising standardisation in culturally similar markets: can we standardise all components?
International Journal of Advertising
2006 : VOL. 25:4, p.489-512
 2006 Karande, K.
Almurshidee, K.A.
Al-Olayan, F.
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