haku: @indexterm Consumers / yhteensä: 1076
viitteet: 219-228 / 1076
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 otsikkovuositekijä
219.
Consumer motivations to participate in event-marketing strategies
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 643 – 669
 2006 Wohlfeil, M.
Whelan, S.
220.
Intangibility and perceived risk in online environments
Journal of Business Ethics
2006 : JUL, VOL. 22:5-6, p. 553 – 572
 2006 Eggert, A.
221.
A speeddating story: the lover’s guide to marketing excellence
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 455 – 471
 2006 Patterson, A.
Hodgson, J.
222.
Usage-based versus measure-based unit pricing: is there a better index of value?
Journal of Consumer Policy
2006 : MAR, VOL. 29:1, p. 37-66
 2006 Kwortnik, R. J. Jr.
Creyer, E. H.
Ross, W. T. Jr.
223.
Consumer power: a comparison of the old economy and the internet economy
Journal of Consumer Policy
2006 : MAR, VOL. 29:1, p. 3-36
 2006 Rezabakhsh, B. (et al.)
224.
The demographic and psychographic antecedents of attitude toward advertising
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 102-112
 2006 Dutta-Bergman, M. J.
225.
Measuring emotion - lovemarks, the future beyond brands
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 38-48
 2006 Pawle, J.
Cooper, P.
226.
Subaru: the emotional myths behind the brand's growth
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 11-17
 2006 Randazzo, S.
227.
What do consumers do emotionally with advertising?
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 2-10
 2006 Gordon, W.
228.
Measuring the impact of informational democracy on consumer power
International Journal of Market Research
2006 : VOL. 48:3, p. 351-373
 2006 Barrutia, J.
Charterina, J.
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