haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 219-228 / 556
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 otsikkovuositekijä
219.
Wissensbasierte Werbewirkungsanalyse mit ESWA (Knowledge based publicity impact analysis with ESWA)
Marketing
1990 : VOL. 12:4, p. 250-256
 1990 Neibecker, B.
220.
Mundart in der Werbung - Effekte unter dem Aspekt sozialer Identitat (Dialect in publicity)
Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:4, p. 418-432
 1990 Mayer, H.
Reisgys, E.
221.
The Influence of Print Advertisement Organization on Affect Toward a Brand Name
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.53-65
 1990 Janiszewski, C.
222.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
223.
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454
 1990 Goldberg, M.
224.
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Journal of Marketing Research
1990 : AUG, VOL.27, p.345-353
 1990 Anand, P.
Sternthal, B.
225.
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
Journal of Marketing Research
1990 : AUG, VOL. 27, p.290-303
 1990 Miniard, P.
Bhatla, S.
Rose, R.
226.
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
Journal of Marketing Research
1990 : AUG, VOL. 27, p.279-289
 1990 Kahn, B.
Louie, T.
227.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17, p.263-276
 1990 Nedungadi, P.
228.
Analysis of Cooperative Advertising Expenditures:A Transfer-Function Modelling Approach
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.35-45
 1990 Somers, T.
Gupta, Y.
Herriott, S.
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