haku: @indexterm Brands / yhteensä: 1643
viitteet: 220-229 / 1643
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220.
Empirical generalizations from brand extension research: how sure are we?
International Journal of Research in Marketing
2006 : VOL. 23:3, p.253-261
 2006 Echambadi, R. (et al.)
221.
Two-sided advertising: a meta-analysis
International Journal of Research in Marketing
2006 : VOL. 23:2, p.187-198
 2006 Eisend, M.
222.
The economics of quality-equivalent store brands
International Journal of Research in Marketing
2006 : VOL. 23:2, p.125-139
 2006 Soberman, D. A.
Parker, P. M.
223.
Using context effects to increase a leader's advantage: what set of alternatives should be included in the comparison set?
International Journal of Research in Marketing
2006 : VOL. 23:2, p.141-154
 2006 Moran, S.
Meyer, J.
224.
Competitive group analysis of public transport services
Journal of Travel & Tourism Marketing
2006 : VOL. 21:1, p. 13-29
 2006 Gimeno, C.
Vila, N.
225.
An exploratory study and consumers' perception of e-reverse bundling price in online retailing
Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 211-228
 2006 Ha, H.
226.
The critical role of congruency in prototypical brand extensions
Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 193-210
 2006 Kalamas, M. et al.
227.
Engaging the consumer through event marketing: linking attendees with the sponsor, community, and brand
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 420-433
 2006 Close, A.G. (et al.)
228.
The evolution of the empowered consumer
European Journal of Marketing
2006 : VOL. 40:9/10, p.1106-1121
 2006 Davies, A.
Elliot, R.
229.
Brand community of convenience products: new forms of customer empowerment - the case 'my Nutella The Community'
European Journal of Marketing
2006 : VOL. 40:9/10, p.1087-1105
 2006 Cova, B.
Pace, S.
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