haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 225-234 / 556
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225.
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
Journal of Marketing Research
1990 : AUG, VOL. 27, p.290-303
 1990 Miniard, P.
Bhatla, S.
Rose, R.
226.
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
Journal of Marketing Research
1990 : AUG, VOL. 27, p.279-289
 1990 Kahn, B.
Louie, T.
227.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17, p.263-276
 1990 Nedungadi, P.
228.
Analysis of Cooperative Advertising Expenditures:A Transfer-Function Modelling Approach
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.35-45
 1990 Somers, T.
Gupta, Y.
Herriott, S.
229.
Brand Presence and the Perceptual Frame
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.9-16
 1990 Moran, W.
230.
The Role of Mood in Advertising Effectiveness
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 203-214
 1990 Batra, R.
Stayman, D.M.
231.
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 192-202
 1990 Schumann, D.W.
Petty, R.E.
Clemons, D.S.
232.
The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 180-191
 1990 Pechmann, C.
Stewart, D.W.
233.
The Effects of Advertising Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 172-179
 1990 Goldberg, M.E.
Hartwick, J.
234.
The Effects of Perceived Advertising Costs on Brand Perceptions
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 160-171
 1990 Kirmani A.,
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