haku: @indexterm Advertising / yhteensä: 1883
viitteet: 226-235 / 1883
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226.
Advertising standardisation in culturally similar markets: can we standardise all components?
International Journal of Advertising
2006 : VOL. 25:4, p.489-512
 2006 Karande, K.
Almurshidee, K.A.
Al-Olayan, F.
227.
The effects of print vs TV advertising, documented using short-term advertising strength (STATS) measures
International Journal of Advertising
2006 : VOL. 25:4, p. 431-446
 2006 Hansen, F.
Olsen, J.K.
Lundsteen, S.
228.
Cyclical patterns in the content of advertisements: Replication, confirmation, extension and revision
International Journal of Market Research
2006 : VOL. 40:1/2, p.198-217
 2006 Fay, M.
229.
Older consumer responses to marketing stimuli: The power of subjective age
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 339-346
 2006 Moschis, G.P.
Mathur, A.
230.
Disabled consumers: The use of the Internet and attitudes toward Web advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 324-338
 2006 Burnett, J.
231.
Cultural masculinity/femininity influences on advertising appeals
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 315-323
 2006 Chang, C.
232.
The universality of values: Implications for global advertising strategy
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 301-314
 2006 Chow, S.
Amir, S.
233.
Click to connect: Netnography and tribal advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 279-288
 2006 Kozinets, R.V.
234.
The link between cross-cultural value associations and liking: The case of Benetton and its advertising
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 263-273
 2006 Polegato, R.
Bjerke, R.
235.
Predicting webcasting adoption via personal innovativeness and perceived utilities
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 228-238
 2006 Lin, C.A.
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