haku: @indexterm Brands / yhteensä: 1643
viitteet: 226-235 / 1643
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 otsikkovuositekijä
226.
The critical role of congruency in prototypical brand extensions
Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 193-210
 2006 Kalamas, M. et al.
227.
Engaging the consumer through event marketing: linking attendees with the sponsor, community, and brand
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 420-433
 2006 Close, A.G. (et al.)
228.
The evolution of the empowered consumer
European Journal of Marketing
2006 : VOL. 40:9/10, p.1106-1121
 2006 Davies, A.
Elliot, R.
229.
Brand community of convenience products: new forms of customer empowerment - the case 'my Nutella The Community'
European Journal of Marketing
2006 : VOL. 40:9/10, p.1087-1105
 2006 Cova, B.
Pace, S.
230.
Energy: igniting brands to drive enterprise value
International Journal of Market Research
2006 : VOL. 49:1, p.25-45
 2006 Gerzema, J. (et al.)
231.
The effect of service brand extensions on corporate image: An empirical model
International Journal of Market Research
2006 : VOL. 40:1/2, p.174-197
 2006 Pina, M. (et al.)
232.
Recall effect of short message service as a complementary marketing communications instrument
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 209-216
 2006 Wouters, J.
Wetzels, M.
233.
E-zines silence the brand detractors
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 199-208
 2006 Briers, B.
Dewitte, S.
Bergh, J. van den
234.
Examining effects of advertising campaign publicity in a field study
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 171-182
 2006 Jin, H.S.
Zhao, X.
Soontae, A.
235.
Conceptualising and measuring the equity of online brands
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 799-825
 2006 Christodoulides, G. (et al.)
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