haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 230-239 / 244
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230.
A resource exchange theory analysis of consumer behaviour.
Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 330-338
 1983 Brinberg, D.
Wood, R.
231.
Auf Abwegen. !Dichtl, E.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1983 : NOV-DEC, VOL. 35:11-12, p. 1075-1077
 1983 Schneider, D.
232.
Regional-spatial analysis in marketing.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 36-43
 1983 Guther, E. T.
233.
Is marketing defaulting its responsibilities?
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 32-35
 1983 Bartels, R.
234.
The political economy paradigm : foundation for theory building in marketing.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 44-54
 1983 Arndt, J.
235.
The environment of marketing channel dyads : a framework for comparative analysis.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 55-67
 1983 Achrol, R. S.
Reve, T.
Stern, L. W.
236.
Marketing theory with a strategic orientation.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 79-89
 1983 Day, G. S.
Wensley, R.
237.
Marketing theory of the firm.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 90-100
 1983 Howard, J. A.
238.
Paradigms lost : on theory and method in research in marketing.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 101-110
 1983 Deshpande, R.
239.
General theories and the fundamental explananda of marketing.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 9-17
 1983 Hunt, S. D.
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