haku: @indexterm Brands / yhteensä: 1643
viitteet: 232-241 / 1643
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 otsikkovuositekijä
232.
Recall effect of short message service as a complementary marketing communications instrument
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 209-216
 2006 Wouters, J.
Wetzels, M.
233.
E-zines silence the brand detractors
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 199-208
 2006 Briers, B.
Dewitte, S.
Bergh, J. van den
234.
Examining effects of advertising campaign publicity in a field study
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 171-182
 2006 Jin, H.S.
Zhao, X.
Soontae, A.
235.
Conceptualising and measuring the equity of online brands
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 799-825
 2006 Christodoulides, G. (et al.)
236.
Benchmarking services branding practices
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 717-758
 2006 Gray, B.J.
237.
Measuring and managing employer brand image in the service industry
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 695-716
 2006 Knox, S.
Freeman, C.
238.
The impact of nonprofit brand orientation on organisational performance
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 673-694
 2006 Napoli, J.
239.
Calculating hedonic price indices with unobserved product attributes: An application to the UK car market
Economica
2006 : VOL. 73:291, p. 509-532
 2006 Requena-Silvente, F.
Walker, J.
240.
Antecedents of the difference in perceived risk between store brands and national brands
European Journal of Marketing
2006 : VOL. 40:1/2, p.61-82
 2006 Mieres, C.
Martin, A.
Gutierrez, J.
241.
Evaluating advertising effects on brand perceptions: incorporating prior knowledge
International Journal of Market Research
2006 : VOL. 48:2, p.179-192
 2006 Romaniuk, J.
Nicholls, E.
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