haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 232-241 / 469
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232.
Lay Audience Response to Prescription Drug Advertising
Journal of Advertising Research
1991 : APR/MAY, VOL.31, p.43-49
 1991 Everett, S.
233.
Kognitive Strukturen von Konsumenten und ihre Veranderung durch Marketingkommunikation (Cognitive structures of consumers and their change through marketing communication)
Marketing
1991 : VOL. 13:1, p. 11-22
 1991 Grunert, K. G.
234.
Historical, descriptive and strategic perspectives on the construct of product commitment
European Journal of Marketing
1991 : VOL. 25:1, p. 53-59
 1991 Martin, C. L.
Goodell, P. W.
235.
The impact of environmental issues on marketing and politics in the 1990's
Journal of the Market Research Society
1991 : JUL, VOL.33:3, p.205-217
 1991 McIntosh, A.
236.
Consumer perceptions of promotional activity.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16
 1991 Krishna, A.
Currim, I. S.
Shoemaker, R. W.
237.
Prescription for the waiting-in-line blues: entertain, enlighten, and engage
Sloan Management Review
1991 : WINTER, VOL. 32:2, p. 44-53
 1991 Katz, K. L.
Larson, B. M.
Larson, R. C.
238.
A longitudinal analysis of the impact of service changes on customer attitudes.
Journal of Marketing
1991 : JAN, VOL. 55:1, p. 1-9
 1991 Bolton, R. N.
Drew, J. H.
239.
Are consumers evaluating your products the way you think they are?
Journal of Consumer Marketing
1990 : SPRING, VOL. 8:2, p. 5-14
 1990 Elliott, K. M.
Roach, D. W.
240.
101 tips for managing R and D more effectively - II.
Research Management
1990 : NOV-DEC, VOL. 33:6, p. 41-46
 1990 Szakonyi, R.
241.
Situacion de la calidad en Espana en los anos noventa.
Economia Industrial
1990 : JUL-AUG, 274, p. 75-88
 1990 Valero Sanchez-Pastor, J. L.
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