haku: @indexterm Consumers / yhteensä: 1076
viitteet: 233-242 / 1076
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
233.
The importance of consumers' perceived risk in retail strategy
European Journal of Marketing
2005 : VOL. 39:7/8, p. 821-837
 2005 Mitchell, V. -W.
Harris, G.
234.
Brand equity implications of joint branding programs
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 413-425
 2005 Lebar, E. (et al.)
235.
The effects of expert and consumer endorsements on audience response
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 402-412
 2005 Wang, A.
236.
Consumer responses to interactive advertising campaigns coupling short-message service direct marketing and TV commercials
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 382-401
 2005 Trappey, R. J. III
Woodside, A. G.
237.
Anholt Nation Brands Index: how does the world see America?
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 296-304
 2005 Anholt, S.
238.
The Muncy-Vitell consumer ethics scale: a modification and application
Journal of Business Ethics
2005 : DEC II, VOL. 62:3, p. 267-275
 2005 Vitell, S.J.
Muncy, J.
239.
A preliminary investigation into the role of positive psychology in consumer sensitivity to corporate social performance
Journal of Business Ethics
2005 : JUNE I, VOL. 58:4, p. 295-305
 2005 Giacalone, R.A.
Paul, K.
Jurkiewicz, C.L.
240.
Measuring consumer's ethical position in Austria, Britain, Brunei, Hong Kong, and USA
Journal of Business Ethics
2005 : NOV II, VOL. 62:1, p.
 2005 Cui, C.C. (et al.)
241.
Understanding insurance customer dishonesty: outline of a situational approach
Journal of Business Ethics
2005 : OCT I, VOL. 61:2, p. 183-197
 2005 Brinkmann, J.
242.
Managing brand experience: the Market Contact Audit (tm)
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 9-16
 2005 Chattopadhyay, A.
Laborie, J-L.
« edellinen sivu | seuraava sivu »
SCIMA