haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 252-261 / 469
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 otsikkovuositekijä
252.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
253.
Attributes of likable television commercials
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 38-44
 1990 Biel, A. L.
Bridgwater, C.A.
254.
How consistent is the information in positioning studies?
Journal of Advertising Research
1990 : JUN-JUL, VOL 30:3, p. 25-30
 1990 Prince, M.
255.
Safety rules the skies/trick or treat at 30000 feet (!Hotels)
Euromoney
1990 : APR, p. 107-108,110,113-114,116-125
 1990 Cotter, M.
256.
A deeper shade of green
Management Today
1990 : JUN, p. 74-79
 1990 Butler, D.
257.
The space between words: the application of a new model of communication to quantitative brand image measurement
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 409-434
 1990 Gordon, W.
Corr, D.
258.
The communication society: Predictions and realities
Marketing and Research Today
1990 : FEB, VOL.18, p.24-26
 1990 Zetterberg, H.
259.
The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look
Journal of Marketing Research
1990 : MAY, VOL. 27, p.209-219
 1990 Mittal, B.
260.
Portrait of a changing consumer
Business Horizons
1990 : JAN-FEB, VOL. 33:1, p. 62-73
 1990 Dychtwald, K.
Gable, G.
261.
National stereotypes and product evaluations in a socialist country.
International Marketing Review
1990 : VOL. 7:1, p. 32-47
 1990 Papadopoulos, N.
Heslop, L. A.
Beracs, J.
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