haku: @indexterm PRODUCTS / yhteensä: 1007
viitteet: 255-264 / 1007
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255.
Examining the impact of physical and nonphysical product attributes on the selection of specialty, shopping, and convenience products: A comparison of French and Malaysian consumers
Journal of Euromarketing
2002 : VOL. 11:4, p. 27-45
 2002 Keillor, B.D.
Widmier, S.
Lewison, D.
256.
Moving Technologies From Lab to Market
Research Technology Management
2002 : NOV-DEC, VOL. 45:6, p. 31-42
 2002 Markham, S. K.
257.
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 43-57
 2002 Li, H.
Daugherty, T.
Biocca, F.
258.
HBR case study: License to overkill
Harvard Business Review
2002 : DEC, VOL. 80:12, p. 29-32, 34-37
 2002 Nunes, P.F.
259.
U.S.- EU banana war: Implications of retaliatory tariffs on Pecorino Cheese
Journal of Euromarketing
2002 : VOL. 11:3, p. 53-69
 2002 Heboyan, V.
Ames, G.C.W.
Epperson, J.E.
260.
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
Marketing Letters
2002 : VOL. 13:4, p. 445-344
 2002 Levin, I. P.
261.
Managing Platform Architectures and Manufacturing Processes for Nonassembled Products
Journal of Product Innovation Management
2002 : JUL, VOL. 19:4, p. 277-293
 2002 Meyer, M. H.
Dalal, D.
262.
Mapping managers' market orientations regarding new product success
Journal of Product Innovation Management
2002 : JUL, VOL. 19:4, p. 259-276
 2002 Tyler, B. B.
Gnyawali, D. R.
263.
Corporate environmental paradigms in shift: Learning during the course of action at UPM-Kymmene
Journal of Management Studies
2002 : DEC, VOL. 39:8, p. 1087-1109
 2002 Halme, M.
264.
Products for Any Occasion and Any Lifestyle: Private label development at Asda
European Retail Digest
2002 : SEP, 35, p. 22-23
 2002 Land, C.
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