haku: @journal_id 1668 / yhteensä: 273
viitteet: 261-270 / 273
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 otsikkovuositekijä
261.
Beyond sophistication: dimensions of advertising literacy
International Journal of Advertising
1998 : VOL. 17:4, p. 467-482
 1998 O'Donohoe, S.
Tynan, C.
262.
Measuring integration: an assessment of the quality of integrated marketing communications
International Journal of Advertising
1998 : VOL. 17:4, p. 447-466
 1998 Pickton, D.
Hartley, B.
263.
Advertising into the next millenium
International Journal of Advertising
1998 : VOL. 17:4, p. 427-446
 1998 Ranchhod, A.
264.
Determining how brand communication works in the short and long terms
International Journal of Advertising
1998 : VOL. 17:4, p. 403-426
 1998 Schultz, D.
265.
Adspend in the Americas - a tale of two regions
International Journal of Advertising
1998 : VOL. 17:3, p. 393-398
 1998
266.
Key business dilemmas & the marketing remit in business-to-business marketing services
International Journal of Advertising
1998 : VOL. 17:3, p. 321-347
 1998 Simkin, L.
Dibb, S.
267.
Strategic responses to market globalisation among advertising agencies
International Journal of Advertising
1998 : VOL. 17:3, p. 301-319
 1998 Grein, A.
Ducoffe, R.
268.
Does advertising affect market size? Some evidence from the United Kingdom
International Journal of Advertising
1998 : VOL. 17:3, p. 267-300
 1998 Ambler, T.
Broadbent, S.
Feldwick, P.
269.
Sales promotion practices of consumer goods companies in an advanced developing country
International Journal of Advertising
1998 : VOL. 17:2, p. 213-231
 1998 Kaynak, E.
Kucukemiroglu, O.
Ozturk, S. A.
270.
Advertising in Ukraine: Cultural perspectives
International Journal of Advertising
1998 : VOL. 17:2, p. 189-211
 1998 vonDorn, J. G.
Akimova, I.
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