haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 262-271 / 556
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262.
The Evaluative Consequences of Experiencing Unexpected Favorable Events
Journal of Marketing Research
1990 : FEB, VOL.27, p.51-60
 1990 Howard, D.
Barry, T.
263.
"Super Werbung" fuer Kodak in der Schweiz Eine Kampagne, die dem Konsumenten nicht sagt, was er ueber das Produkt zu denken hat
Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.62-67
 1990 Hoerler, B.
264.
The learning and retention of outdoor advertising
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 47-51
 1989 King, K.W.
265.
Improving advertising aimed at seniors
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 31-36
 1989 Milliman, R.E.
Erffmeyer, R.C.
266.
Using color preferences in magazine advertising
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 25-30
 1989 Lee, S.
Barnes, J.H.
267.
The learning and retention of outdoor advertising
Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 47-51
 1989 King, K.W.
268.
Improving advertising aimed at seniors
Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 31-36
 1989 Milliman, R.E.
Erffmeyer, R.C.
269.
Using color preferences in magazine advertising
Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 25-30
 1989 Lee, S.
Barnes, J.H.
270.
Using Color Preferences in Magazine Advertising
Journal of Advertising Research
1989 : DEC/1990 JAN, VOL. 29, p.25-30
 1989 Lee, S.
Barnes, J.
271.
Consumer Response to Advertising Mail
Journal of Advertising Research
1989 : DEC/1990 JAN, VOL. 29, p.18-24
 1989 Rogers, J.
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