haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 263-272 / 1883
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 otsikkovuositekijä
263.
The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly and carry a big brand
International Journal of Advertising
2006 : VOL. 25:2, p. 213-222
 2006 Herbst, K. C.
Allan, D.
264.
Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information
International Journal of Advertising
2006 : VOL. 25:2, p. 189-211
 2006 Karstens, B.
Belz, F. M.
265.
The "nag factor" and children's product categories
International Journal of Advertising
2006 : VOL. 25:2, p. 157-187
 2006 Bridges, E.
Briesch, R. A.
266.
Does the UK promotion of food and drink to children contribute to their obesity?
International Journal of Advertising
2006 : VOL. 25:2, p. 137-156
 2006 Ambler, T.
267.
Recall of radio advertising in low and high advertising clutter formats
International Journal of Advertising
2006 : VOL. 25:1, p. 71-86
 2006 Riebe, E.
Dawes, J.
268.
When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitude
International Journal of Advertising
2006 : VOL. 25:1, p. 51-70
 2006 Shen, Y. C.
Chen, T. C.
269.
What's changed? Does beer advertising affect consumption in the United States?
International Journal of Advertising
2006 : VOL. 25:1, p. 35-50
 2006 Wilcox, G. B.
Gangadharbatla, H.
270.
Are sex and death taboos in advertising? An analysis of taboos in advertising and a survey of French consumer perceptions
International Journal of Advertising
2006 : VOL. 25:1, p. 9-33
 2006 Manceau, D.
Tissier-Desbordes, E.
271.
The impact of feeling, judgment and attitude on purchase intention as online advertising performance measure
Journal of international marketing and marketing research
2006 : JUN, VOL. 31:2, p. 89-108
 2006 Wu, S-I.
272.
Optimizing resource allocation via integrated marketing communications of credit card issuing banks
Journal of international marketing and marketing research
2006 : JUN, VOL. 31:2, p. 59-73
 2006 Hsu, P-F.
Chung, C-J.
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