haku: @indexterm Brands / yhteensä: 1643
viitteet: 269-278 / 1643
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 otsikkovuositekijä
269.
Antecedents and purchase consequences of customer participation in small group brand communities
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 45-61
 2006 Bagozzi, R.P.
Dholakia, U.M.
270.
Brand equity in the European fruit and vegetable sector: A transaction cost approach
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 31-44
 2006 Fernandez-Barcala, M.
Gonzalez-Diaz, M.
271.
Advertising's greatest hits: profitability and brand value
Admap
2006 : FEB, VOL. 41:2 (469), p. 28-30
 2006 Dyson, P.
Weaver, K.
272.
Green marketing philosophy: a study of Spanish firms with ecolabels
Corporate Social Responsibility and Environmental management
2006 : FEB, VOL. 13:1, p. 11-24
 2006 Chamorro, A.
Banegil, T.M.
273.
Measuring and modeling the (limited) reliability of free choice attitude questions
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 309-318
 2005 Rungie, C. (et al.)
274.
Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 277-291
 2005 Tsai, S-p.
275.
Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 239-254
 2005 Klapper, D.
Ebling, C.
Temme, J.
276.
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
European Journal of Marketing
2005 : VOL. 39:7/8, p. 737-754
 2005 Reardon, J. (et al.)
277.
Brand equity implications of joint branding programs
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 413-425
 2005 Lebar, E. (et al.)
278.
Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348
 2005 Farrelly, F.
Quester, P.
Greyser, S. A.
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