haku: @indexterm Brands / yhteensä: 1643
viitteet: 274-283 / 1643
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274.
Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 277-291
 2005 Tsai, S-p.
275.
Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 239-254
 2005 Klapper, D.
Ebling, C.
Temme, J.
276.
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
European Journal of Marketing
2005 : VOL. 39:7/8, p. 737-754
 2005 Reardon, J. (et al.)
277.
Brand equity implications of joint branding programs
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 413-425
 2005 Lebar, E. (et al.)
278.
Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348
 2005 Farrelly, F.
Quester, P.
Greyser, S. A.
279.
Managing brand portfolios: how strategies have changed
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 314-327
 2005 Laforet, S.
Saunders, J.
280.
Corporate reputation: what do consumers really care about?
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 305-313
 2005 Page, G.
Fearn, H.
281.
Anholt Nation Brands Index: how does the world see America?
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 296-304
 2005 Anholt, S.
282.
Ten years of learning on how online advertising builds brands
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 255-268
 2005 Hollis, N.
283.
How behavioral primacy interacts with short-term marketing tactics to influence subsequent long-term brand choice
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 229-240
 2005 Woodside, A. G.
Uncles, M. D.
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