haku: @indexterm marketing research / yhteensä: 648
viitteet: 28-37 / 648
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28.
Empirical generalizations from brand extension research: how sure are we?
International Journal of Research in Marketing
2006 : VOL. 23:3, p.253-261
 2006 Echambadi, R. (et al.)
29.
Using context effects to increase a leader's advantage: what set of alternatives should be included in the comparison set?
International Journal of Research in Marketing
2006 : VOL. 23:2, p.141-154
 2006 Moran, S.
Meyer, J.
30.
Roots marketing: the marketing research opportunity
International Journal of Market Research
2006 : VOL. 49:1, p.47-69
 2006 Nancarrow, C.
Tinson, J.
Webber, R.
31.
Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?
International Journal of Market Research
2006 : VOL. 48:6, p. 741-759
 2006 Roster, C.
Albaum, G.
Rogers, R.
32.
An empirical test of six stated importance measures
International Journal of Market Research
2006 : VOL. 48:6, p. 717-740
 2006 Chrzan, K.
Golovashkina, N.
33.
Comparing methods of brand image measurement
International Journal of Market Research
2006 : VOL. 48:6, p. 681-698
 2006 Driesener, C.
Romaniuk, J.
34.
Predictive segmentation in action: Using CHAID to segment loyalty card holders
International Journal of Market Research
2006 : VOL. 48:4, p.459-479
 2006 Galguera, L.
Luna, D.
Paz Mendez, M.
35.
Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing
International Journal of Market Research
2006 : VOL. 48:4, p.439-458
 2006 Grimes, A.
36.
Escaping the channel silo: Researching the new consumer
International Journal of Market Research
2006 : VOL. 48:4, p.415-437
 2006 Stuart-Menteth, H.
Wilson, H.
Baker, S.
37.
The century of Bayes
International Journal of Market Research
2006 : VOL. 48:1, p.49-60
 2006 Retzer, J.
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