haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 29-38 / 265
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
29.
Perception and preference formation patterns of individuals when purchasing brands of different product categories
Journal of International Selling and Sales Management
2005 : SPRING, VOL. 11:1, p. 39-52
 2005 Herrmann, A.
30.
Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis
International Journal of Research in Marketing
2004 : VOL. 21:3, p.203-217
 2004 Klein, J.
Dawar, N.
31.
Measuring customer-based restaurant brand equity: investigating the relationship between brand equity and firms' performance
Cornell Hotel and Restaurant Administration Quarterly
2004 : MAY, VOL. 45:2, p. 115-131
 2004 Kim, W.G.
Kim, H-B.
32.
Rethinking the origins of involvement and brand commitment: insights from postsocialist Central Europe
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 151-169
 2003 Coulter, R.A.
Price, L.L.
Feick, L.
33.
Empirical developments in the measurement of involvement, brand loyalty and their relatiosnhip in grocery markets
Journal of Strategic Marketing
2003 : VOL. 11:4, p. 271-286
 2003 Knox, S.
34.
A comparison of online and offline consumer brand loyalty
Marketing Science
2003 : VOL 22:4, p. 461-476
 2003 Danaher, P. J.
Wilson, I. W.
Davis, R. A.
35.
Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Journal of Retailing
2003 : VOL. 79:2, p. 121-135
 2003 Krishnamurthi, L.
Papatla, P.
36.
Trust, involvement profile and customer retention - modelling, effects and implications
International Journal of Technology Management
2003 : VOL. 26:5-6, p. 621-639
 2003 Teichert, T.
Rost, K.
37.
Complaint behavior as a factor in cruise line losses: an analysis of brand loyalty
Journal of Travel & Tourism Marketing
2003 : VOL. 15:1, p. 77-91
 2003 Miller, A. R.
Grazer, W. F.
38.
Brand Synthesis: The Multidimensional of Brand Knowledge
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600
 2003 Keller, K. L.
« edellinen sivu | seuraava sivu »
SCIMA