haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 292-301 / 1883
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 otsikkovuositekijä
292.
Ten years of learning on how online advertising builds brands
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 255-268
 2005 Hollis, N.
293.
A look at the long-run effectiveness of multimedia advertising and its implications for budget allocation decisions
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 241-254
 2005 Vakratsas, D.
Ma, Z.
294.
The Double Jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 211-221
 2005 Yang, Z.
Bi, Z.
Zhou, N.
295.
Advertising's role in capitalist markets: what do we know and where do we go from here?
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 162-170
 2005 Tellis, G. J.
296.
Information source usage and purchase satisfaction: Implications for product-focused print media
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 132-139
 2005 Pingol, L. L.
Miyazaki, A. D.
297.
Perceptions of handbills as a promotional medium: An exploratory study
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 124-131
 2005 Prendergast, G.
Man, Y. S.
298.
A managerial investigation into the product placement industry
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 73-92
 2005 Russell, C.A.
Belch, M.
299.
Comparing the current effects and carryover of national-, regional-, and local-sponsor advertising
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 60-72
 2005 Herrington, J. D.
Dempsey, W. A.
300.
Simultaneous media experience and synesthesia
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 19-26
 2005 Pilotta, J.J.
Schultz, D.
301.
Getting ready for the next generation of marketing communications
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 5-8
 2005 Tauder, A. R.
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