haku: @indexterm effectiveness / yhteensä: 756
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293.
Brand salience versus brand image: Two theories of advertising effectiveness
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 77-82
 1998 Miller, S.
Berry, L.
294.
Comparing the effectiveness of the Web site with traditional media
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 44-51
 1998 Leong, E. K. F.
Huang, X.
Stanners, P-J.
295.
New media interactive advertising vs. traditional advertising
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 23-32
 1998 Bezjian-Avery, A.
Calder, B.
Iacobucci, D.
296.
Positive analysis of relationship between industrial centralized degree and economic performance in China (original in Chinese)
Management World (c)
1998 : 4, p.99-106
 1998 Qi, Yudong
297.
Efficiency should not be treated as a priority any more (original in Chinese)
China Reform (c)
1998 : 7, p.20
 1998 Wang, Shaoguang
298.
The effectiveness of working group risk identification and assessment techniques
International Journal of Project Management
1998 : DEC, VOL. 16:6, p. 333-344
 1998 Chapman, R.
299.
The moderating effect of salesperson reward orientation on the relative effectiveness of alternative compensation plans
Journal of Business Research
1998 : OCT, VOL. 43:2, p. 65-78
 1998 Lee, D.
300.
TQM/CQI effectiveness at team and departmental levels
Journal of Quality Management
1998 : VOL. 3:1, p. 39-62
 1998 Routhieaux, R. L.
Gutek, B. A.
301.
Appropriateness and effectiveness of communication channels in competent interpersonal communication
Journal of Communication
1998 : SUMMER, VOL. 48:3, p. 27-48
 1998 Westmyer, S. A.
DiCioccio, R. L.
Rubin, R. B.
302.
Advertising to increase effectiveness of use
Journal of Advertising Research
1998 : FEB, VOL. 38:1, p. 71-74
 1998 Gelb, B.
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