haku: @author Farris, P. W. / yhteensä: 11
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3.
In defense of price promotion.
Sloan Management Review
1987 : FALL, VOL. 29:1, p. 63-69
 1987 Farris, P. W.
Quelch, J. A.
4.
Le controle de gestion de produit.
Harvard-L'Expansion
1987 : AUTUMN, 46, p. 105-107
 1987 Quelch, J. A.
Farris, P. W.
Olver, J. M.
5.
Ideas for action : the product management audit.
Harvard Business Review
1987 : MAR-APR, VOL. 65:2, p. 30, 32, 36
 1987 Quelch, J. A.
Farris, P. W.
Olver, J. M.
6.
Overcontrol in advertising experiments.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42
 1984 Farris, P. W.
Reibstein, D. J.
7.
Reply to comments on "the impact of advertising on the price of consumer products".
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 106-107
 1982 Farris, P. W.
Albion, M. S.
8.
Advertising's link with retail price competition.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 40, 42, 44
 1981 Farris, P. W.
9.
The impact of advertising on the price of consumer products.
Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 17-35
 1980 Farris, P. W.
Albion, M. S.
10.
Why advertising and promotional costs vary: some cross-sectional analyses.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122
 1979 Farris, P. W.
Buzzell, R. D.
11.
How prices, and expenditures, and profits are linked.
Harvard Business Review
1979 : NOV-DEC, VOL 57:6, p. 173-184
 1979 Farris, P. W.
Reibstein, D. J.
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