haku: @author LaBarbera, / yhteensä: 11
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3.
Resistance to the adoption of advertising by dermatologists and plastic surgeons.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 43-50
 1987 LaBarbera, P. A.
Reddy, S. K.
4.
Consumer protection laws : violator detection and enforcement strategy.
Management Science
1987 : OCT, VOL. 33:10, p. 1348-1356
 1987 LaBarbera, P. A.
Melnick, E. L.
5.
A longitudinal assessment of consumer satisfaction-dissatisfaction : the dynamic aspect of the cognitive process.
Journal of Marketing Research
1983 : NOV, VOL. 20:3, p. 393-404
 1983 Labarbera, P. A.
Mazursky, D.
6.
The diffusion of trade association advertising self-regulation.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 58-67
 1983 LaBarbera, P. A.
7.
Overcoming a no-reputation liability through documentation and advertising regulation.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 223-228
 1982 Labarbera, P. A.
8.
How marketers can better understand consumers.
Business Topics
1980 : WINTER, VOL. 28:1, p. 29-36
 1980 LaBarbera,
Rosenberg,
9.
Implementation of response latency measures.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 573-577
 1979 MacLachlan, J.
Czepiel, J.
LaBarbera, P.
10.
Response latency in telephone interviews.
Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 49-55
 1979 MacLachlan, J. M.
LaBarbera, P. A.
11.
Time-compressed TV commercials.
Journal of Advertising Research
1978 : 4 AUG VOL.18 p.11-15
 1978 MacLachlan, J.
LaBarbera, P.
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