haku: @indexterm marketing channels / yhteensä: 185
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3.
Comparing perceptions of marketing communication channels
European Journal of Marketing
2011 : VOL 45:1/2, p. 6-42
 2011 Danaher, P. J.
Rossiter, J. R.
4.
Can old media enhance new media? How traditional advertising pays off for an online social network
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 42-49
 2010 Pfeiffer, M.
Zinnbauer, M.
5.
Marketers' perceptions of the implementation difficulties of multichannel marketing
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 417-434
 2010 Valos, M. J. (et al.)
6.
Does irritation induced by charitable direct mailings reduce donations?
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 180-188
 2009 Diepen, M. van
Donkers, B.
Franses, P. H.
7.
Playoff payoff: Super Bowl advertising for movies
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 168-179
 2009 Ho, J. Y. C.
Dhar, T.
Weinberg, C. B.
8.
Hard globalization
Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 34-37
 2009 Tappin, S.
Cave, A.
9.
A multi-stage model of word-of-mouth influence through viral marketing
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 151-163
 2008 Bruyn, A. De
Lilien, G.L.
10.
Integrating the internet and marketing operations
International Small Business Journal
2007 : VOL. 25:1, p.27-48
 2007 Bengtsson, M.
Boter, H.
Vanyushyn, V.
11.
From the periphery to the core: as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
Journal of Advertising Research
2007 : VOL.47:2, p. 130-134
 2007 Edelman, D.C.
12.
Do exchange hazards always foster relational governance? An empirical test of the role of communication
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 63-77
 2006 Sheng, S. (et al.)
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