haku: @indexterm Brands / yhteensä: 1643
viitteet: 302-311 / 1643
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 otsikkovuositekijä
302.
Customers' responses to retail brand extensions
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 393-419
 2005 Alexander, N.
Colgate, M.
303.
Celebrity and foreign brand name as moderators of country-of-origin effects
International Journal of Advertising
2005 : VOL. 24:2, p. 173-192
 2005 Chao, P.
Wührer, G.
Werani, T.
304.
Captivating company: dimensions of attractiveness in employer branding
International Journal of Advertising
2005 : VOL. 24:2, p.151-172
 2005 Berthon, P.
Ewing, M.
Hah, L.L.
305.
Emotional or informative? Creative or boring?: The effectiveness of different types of radio commercial
International Journal of Advertising
2005 : VOL. 24:3, p. 373-394
 2005 Janssens, W. (et al.)
306.
The surprising and inspiring brand
Admap
2005 : NOV, VOL 40:10, p. 55-57
 2005 Laar, G. van de
Berg-Weitzel, L. van den
307.
Risk! How to win in the game of brand extension
Admap
2005 : NOV, VOL 40:10, p. 49-51
 2005 Wing, H.
308.
What can research learn from biology?
Admap
2005 : NOV, VOL 40:10, p. 45-48
 2005 Flores, L.
Whiting, M.
309.
Customising new brand development
Admap
2005 : NOV, VOL 40:10, p. 42-44
 2005 Pirrie, A.
310.
In a world of choice, you need a little luck
Admap
2005 : NOV, VOL 40:10, p. 38-40
 2005 Lewis-Barclay, O.
311.
Innovation: why marketers must focus on the imitators
Admap
2005 : NOV, VOL 40:10, p. 34-36
 2005 Rankin, D.
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