haku: @journal_id 119 / yhteensä: 218
viitteet: 32-41 / 218
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 otsikkovuositekijä
32.
Heroes : the selling of John Player Special.
European Research
1987 : NOV, VOL. 15:4, p. 248-255
 1987 Ryssel, C.
Rudolf, H.
33.
Advertising home pregnancy tests : a case for sensitive research. (!Qualitative research)
European Research
1987 : NOV, VOL. 15:4, p. 242-247
 1987 Mulholland, H.
34.
The optimization of advertising budgets in the context of competitors' campaigns.
European Research
1987 : NOV, VOL. 15:4, p. 232-241
 1987 Weihs, E.
35.
Copy research : facts and fictions.
European Research
1987 : NOV, VOL. 15:4, p. 226-231
 1987 Spielman, H. M.
36.
Viva recall! Viva persuasion!
European Research
1987 : NOV, VOL. 15:4, p. 222-225
 1987 Stapel, J.
37.
Advertising research - is it time for a re-think?
European Research
1987 : NOV, VOL. 15:4, p. 214-220
 1987 Grundy, J.
38.
The dangerous magic of numbers.
European Research
1987 : NOV, VOL. 15:4, p. 209-212
 1987 Feldwick, P.
39.
Fusion techniques : alternative to single-source methods?
European Research
1987 : AUG, VOL. 15:3, p. 178-187
 1987 Antoine, J.
Santini, G.
40.
Market research in Brazil.
European Research
1987 : AUG, VOL. 15:3, p. 188-196
 1987 Pinheiro de Andrade, P.
41.
India : election polling in the world's largest democracy.
European Research
1987 : AUG, VOL. 15:3, p. 174-176
 1987 Sopariwala, D.
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