haku: @journal_id 58 / yhteensä: 815
viitteet: 320-329 / 815
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 otsikkovuositekijä
320.
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 185-193
 1991 Park, C.W.
Milberg, S.
Lawson, R.
321.
Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 174-184
 1991 Hui, M.K.
Bateson, J.E.G.
322.
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 161-173
 1991 MacInnis, D.J.
Park, C.W.
323.
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 145-160
 1991 Pechmann, C.
Ratneshwar, S.
324.
The Critical Imagination: Emancipatory Interests in Consumer Research
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 129-144
 1991 Murray, J.B.
Ozanne, J.L.
325.
Assessing the Influence of Journal of Consumer Research: A Citation Analysis
Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 402-410
 1991 Cote, J.A.
Leong, S.M.
Cote, J.
326.
Exploring More than 24 Hours a Day: A Preliminary Investigation of Polychronic Time Use
Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 392-401
 1991 Kaufman, C.F.
Lane, P.M.
Lindquist, J.D.
327.
The Effects of Semantic Cues on Consumer Perceptions of Reference Price Ads
Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 380-391
 1991 Karson, E.J.
328.
Economic Dimensions of Household Gift Giving
Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 368-379
 1991 Garner, T.I.
Wagner, J.
329.
Elaborating on Elaboration: The Distinction between Relational and Item-specific Elaboration
Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 358-367
 1991 Meyers-Levy, J.
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