haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 33-42 / 244
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33.
Bridging the marketing theory-practice gap with marketing engineering
Journal of Business Research
2002 : FEB, VOL. 55:2, p. 111-122
 2002 Lilien, G. L.
34.
Research in marketing: teasing with trivia or risking relevance?
European Journal of Marketing
2002 : VOL. 36:3, p. 350-363
 2002 Piercy, N. F.
35.
Vote, vote, vote for Philip Kotler
European Journal of Marketing
2002 : VOL. 36:3, p. 313-324
 2002 Brown, S.
36.
Marketing as a profession: on closing stakeholder gaps
European Journal of Marketing
2002 : VOL. 36:3, p. 305-312
 2002 Hunt, S. D.
37.
Revisiting the marketing domain
European Journal of Marketing
2002 : VOL. 36:3, p. 299-304
 2002 Levy, S. J.
38.
Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework
European Journal of Marketing
2002 : VOL. 36:4, p. 417-432
 2002 Moutinho, L.
Davies, F.
Hutcheson, G.
39.
Academic and practitioner theories of marketing
Marketing theory
2002 : VOL. 2:1, p. 133-143
 2002 Cornelissen, J.
40.
Teaching marketing theory a hermeneutic approach
Marketing theory
2002 : VOL. 2:1, p. 115-132
 2002 November, P.
41.
Beyond the intention-behaviour mythology: an integrated model of recycling
Marketing theory
2002 : VOL. 2:1, p. 29-114
 2002 Davies, J.
Foxall, G. R.
Pallister, J.
42.
Towards a critical multicultural marketing theory
Marketing Theory
2002 : JUN, VOL. 2:2, p. 207-236
 2002 Burton, D.
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