haku: @journal_id 1100 / yhteensä: 83
viitteet: 35-44 / 83
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 otsikkovuositekijä
35.
Information overload, decreasing marginal responsiveness, and the estimation of nonmonotonic relationships in direct marketing
Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 7-9
 1996 Ganzach, Y.
Ben-Or, P.
36.
International direct marketing on the internet : do internet users form a global segment?
Journal of Direct Marketing
1996 : WINTER, VOL. 10:1, p. 45-58
 1996 Mehta, R.
Grewal, R.
Sivadas, E.
37.
A comparative analysis of Japanese and U.S. attitudes toward direct marketing
Journal of Direct Marketing
1996 : WINTER, VOL. 10:1, p. 34-33
 1996 Maynard, M.
Taylor, C.
38.
The role of organizational factors in the adoption and sophistication of database marketing in the UK financial services
Journal of Direct Marketing
1996 : WINTER, VOL. 10:1, p. 10-21
 1996 Fletcher, K.
Wright, G.
Desai, C.
39.
The state of telemarketing regulation in the States
Journal of Direct Marketing
1995 : AUTUMN, VOL. 9:4, p. 76-83
 1995 Cain, R.
40.
Retail shopping safety and the direct marketing alternative: exploring student perceptions
Journal of Direct Marketing
1995 : AUTUMN, VOL. 9:4, p. 68-75
 1995 Claxton, R.
41.
Home shopping channel customer segments: a cross-cultural perspective
Journal of Direct Marketing
1995 : AUTUMN, VOL. 9:4, p. 57-67
 1995 McDonald, W.
42.
The use of black models in specialty catalogs
Journal of Direct Marketing
1995 : AUTUMN, VOL. 9:4, p. 47-56
 1995 Wilson, E.
Biswas, A.
43.
The beliefs of marketing professionals regarding consumer privacy
Journal of Direct Marketing
1995 : AUTUMN, VOL. 9:4, p. 38-46
 1995 Taylor, R.
Vassar, J.
Vaught, B.
44.
New customer acquisition: prospecting models and the use of commercially available external data
Journal of Direct Marketing
1995 : AUTUMN, VOL. 9:4, p. 8-18
 1995 Lix, T.
Berger, P.
Magliozzi, T.
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