haku: @journal_id 69 / yhteensä: 714
viitteet: 357-366 / 714
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 otsikkovuositekijä
357.
Knowledge, motivation and adaptive behavior : a framework for improving selling effectiveness.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 174-191
 1986 Weitz, B. A.
Sujan, H.
Sujan, M.
358.
Multiple orientations for the conduct of marketing research : an analysis of the academic/practitioner distinction.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 161-173
 1986 Brinberg, D.
Hirschman, E. C.
359.
Beyond the many faces of price : an integration of pricing strategies.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 146-160
 1986 Tellis, G. J.
360.
Strategic brand concept-image management.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 135-145
 1986 Whan Park, C.
Janorski, B. J.
Maclnnis, D. J.
361.
Recent developments in FTC policy on deception.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 82-103
 1986 Ford, G. T.
Calfee, J. E.
362.
The index of consumer sentiment toward marketing.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 71-81
 1986 Gaski, J. F.
Etzel, M. J.
363.
Missing the boat and sinking the boat : a conceptual model of entrepreneurial risk.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 58-70
 1986 Dickson, P. R.
Giglierano, J. J.
364.
Product diversity and firm performance : an empirical investigation.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 43-57
 1986 Varadarajan, P.
365.
Classifying products strategically.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 24-42
 1986 Murphy, P. E.
Enis, B. M.
366.
Key success factors for manufacturers' sales promotions in package goods.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 13-23
 1986 Hardy, K. G.
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