haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
viitteet: 36-45 / 113
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
36.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
37.
Consumption situation and product knowledge in the adoption of a new product.
European Journal of Marketing
1991 : VOL. 25:10, p. 55-67
 1991 Lai, A. W.
38.
Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes
Journal of Consumer Research
1991 : DEC, VOL. 17:3, p. 277-288
 1991 Hong, S.-T.
Wyer, R.S. jr.
39.
Best value, price-seeking, and price aversion: the impact of information and learning on consumer choices
Journal of Marketing
1990 : APR, VOL. 54:2, p. 34-45
 1990 Tellis, G. J.
Gaeth, G. J.
40.
Reading the tea leaves: future future regulation of product-extrinsic advertising
Business Horizons
1990 : SEP-OCT, VOL. 33:5, p. 88-93
 1990 Lee Reed, O.
41.
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 362-374
 1990 Moorman, C.
42.
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgements
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.66-73
 1990 Maheswaran, D.
Sternthal, B.
43.
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454
 1990 Goldberg, M.
44.
Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about its Specific Attributes
Journal of Consumer Research
1990 : DEC, VOL.17, p.277-288
 1990 Hong, S.
Wyer, R.
45.
The Effects of Contextual Priming in Print Advertisements
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 215-222
 1990 Yi, Y.
« edellinen sivu | seuraava sivu »
SCIMA