haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 362-371 / 556
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362.
Are there scale economies in advertising?
Journal of Business
1986 : JUL, VOL. 59:3, p. 509-526
 1986 Boyer, K. D.
Lancaster, K. M.
363.
The moderating role of recall, comprehension, and brand differentiation on the persuasiveness of television advertising.
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 43-47
 1986 Stewart, D. W.
364.
A comparison of advertising agency selection factors : advertiser and agency perceptions.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 39-44
 1986 Cagley, J. W.
365.
High-tech shocks in ad research.
Fortune
1986 : JUL 7, VOL. 114:1, p. 38-40
 1986 Kessler, F.
366.
Publicite : les nouvelles mesures d'efficacite = Advertising : new ways of measuring efficiency.
Revue Francaise de Gestion
1986 : JUN-AUG, 58, p. 19-28
 1986 Merunka, D. R.
367.
Dix bonnes raisons d'introduire une celebrite dans la publicite.
Revue Francaise du Marketing
1986 : MAY-JUN-JUL, 108, p. 59-62
 1986 Verlinden, P.
368.
The distorted mirror : reflections on the unintended consequences of advertising.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 18-36
 1986 Pollay, R. W.
369.
The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement.
Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 12-24
 1986 Mitchell, A. A.
370.
Characteristics of radio commercials and their recall effectiveness.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 52-60
 1986 Sewall, M. A.
Sarel, D.
371.
Situational effects of advertising repetition : The moderating influence of motivation, ability, and opportunity to respond.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 432-445
 1986 Batra, R.
Ray, M. L.
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