haku: @journal_id 69 / yhteensä: 714
viitteet: 364-373 / 714
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 otsikkovuositekijä
364.
Product diversity and firm performance : an empirical investigation.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 43-57
 1986 Varadarajan, P.
365.
Classifying products strategically.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 24-42
 1986 Murphy, P. E.
Enis, B. M.
366.
Key success factors for manufacturers' sales promotions in package goods.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 13-23
 1986 Hardy, K. G.
367.
Competitive effects on technology diffusion.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 1-12
 1986 Robertson, T. S.
Gatignon, H.
368.
A model for studying R & D-marketing interface in the product innovation process.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 7-17
 1986 Gupta, A.
Raj, S. P.
Wilemon, D.
369.
The distorted mirror : reflections on the unintended consequences of advertising.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 18-36
 1986 Pollay, R. W.
370.
The nine nations of North America and the value basis of geographic segmentation.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 37-47
 1986 Kahle, L. R.
371.
A consumer expenditure approach to estimating the size of the underground economy.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 48-60
 1986 Mc Crohan, K. F.
Smith, J. D.
372.
Horizontal cooperative sales promotion : a framework for classification and additional perspectives.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 61-73
 1986 Varadarajan, P.
373.
Buyers' and sellers' explanations for product failure : who done it?
Journal of Marketing
1986 : APR, VOL. 50:2, p. 74-80
 1986 Folkes, V. S.
Kotsos, B.
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