haku: @journal_id 69 / yhteensä: 714
viitteet: 371-380 / 714
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 otsikkovuositekijä
371.
A consumer expenditure approach to estimating the size of the underground economy.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 48-60
 1986 Mc Crohan, K. F.
Smith, J. D.
372.
Horizontal cooperative sales promotion : a framework for classification and additional perspectives.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 61-73
 1986 Varadarajan, P.
373.
Buyers' and sellers' explanations for product failure : who done it?
Journal of Marketing
1986 : APR, VOL. 50:2, p. 74-80
 1986 Folkes, V. S.
Kotsos, B.
374.
The marketing concept : what it is and what it is not.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 81-87
 1986 Houston, F. S.
375.
Symbiotic marketing revisited.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 7-17
 1986 Varadarajan, P. R.
Rajaratnam, D.
376.
The generalizability of psychographic market segments across geographic locations.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 18-27
 1986 Lesser, J. A.
Hughes, M. A.
377.
Towards a socialist marketing concept : The case of Romania.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 28-39
 1986 Naor, J.
378.
The politics of marketing : analyzing the parallel political marketplace.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 40-51
 1986 Hutt, M. D.
Mokwa, M. P.
Shapiro, S. J.
379.
Characteristics of radio commercials and their recall effectiveness.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 52-60
 1986 Sewall, M. A.
Sarel, D.
380.
Trademark strategy.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 61-74
 1986 Cohen, D.
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