haku: @indexterm Consumers / yhteensä: 1076
viitteet: 394-403 / 1076
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 otsikkovuositekijä
394.
Adapting to 'word of mouse'
Business Horizons
2002 : JUL/AUG, VOL. 45:4, p. 21-25
 2002 Gelb, B.D.
Sundaram, S.
395.
E-commerce survivors: Finding value amid broken dreams
Business Horizons
2002 : JUL/AUG, VOL. 45:4, p. 15-20
 2002 Fram, E.H.
396.
How brand reputation affects the advertising-brand equity link
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 33-43
 2002 Chaudhuri, A.
397.
Do money-earning time and money-exchanging route matter?
Psychology & Marketing
2002 : SEP, VOL: 19:9, p. 777-782
 2002 Li, S.
398.
Toward understanding the young consumer's brand associations and ethnocentrism in the lion's port
Psychology & Marketing
2002 : SEP, VOL: 19:9, p. 759-775
 2002 O'Cass, A.
Lim, K.
399.
Consumer addressability and customized pricing
Marketing Science
2002 : SPRING, VOL. 21:2, p. 197-208
 2002 Chen, Y.
Iyer, G.
400.
Close encounters of two kinds: False alarms and dashed hopes
Marketing Science
2002 : SPRING, VOL. 21:2, p. 178-196
 2002 Chen, H.
Rao, A.R.
401.
FD Interview: The sky's the limit
Accountancy
2002 : JUN, VOL. 129:1306, p. 34-36
 2002 Smith, W.
402.
Moving Business/Industry Towards Sustainable Consumption: The Role of NGOs
European Management Journal
2002 : APR, VOL. 20:2, p. 109-128
 2002 Kong, N.
403.
A functional approach to instrumental and terminal values and the value -attitude-behaviour system of consumer choice
European Journal of Marketing
2002 : VOL. 36:1-2, p. 111-135
 2002 Alien, M. W.
Ng, S. H.
Wilson, M.
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