haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 396-405 / 1883
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 otsikkovuositekijä
396.
Will agencies ever get (or understand) IMC?
European Journal of Marketing
2004 : VOL. 38:11-12, p.1417-1436
 2004 Kitchen, P.J. (et al.)
397.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
398.
Context effects in marketing practice: tha case of mood
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 304-314
 2004 Bakamitsos, G.A.
Simokos, G.J.
399.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
400.
Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 262-270
 2004 Fitzgerald, J.
401.
Using consumer attitudes to value brands: Evaluation of the financial value of brands
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 225-231
 2004 Hupp, O.
Powaga, K.
402.
Shifting factors and the ineffectiveness of third party assurance seals: a two-stage model of initial trust in a web business.
Electronic markets
2004 : VOL. 14:3, p. 252-266
 2004 McKnight, D.H.
Kackmar, C.J.
Choudhury, V.
403.
Market-driven journalism: creating special sections to meet reader interests
Journal of communication management
2004 : VOL. 9:2, p. 145-154
 2004 Attaway-Fink, B.
404.
Offensive advertising, public policy, and the law: the rulings on the Zagorka case
Journal of Consumer Policy
2004 : DEC, VOL. 27:4, p. 475-493
 2004 Millan, E.
Elliott, R.
405.
Are small recipients overlooked by sponsors? An empirical note
Journal of Cultural Economics
2004 : MAY, VOL. 28:2, p. 143-156
 2004 Frank, B.
Geppert, K.
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