haku: @author Batra, R. / yhteensä: 10
viitteet: 4-10 / 10
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
4.
When does advertising have an impact? A study of tracking data
Journal of Advertising Research
1995 : SEP-OCT, VOL. 35:5, p. 19-32
 1995 Batra, R.
5.
Attitudinal effects of ad-evoked moods and emotions: the moderating role of motivation
Psychology & Marketing
1994 : MAY/JUN, VOL. 11:3, p. 199-215
 1994 Batra, R.
Stephens, D.
6.
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
Journal of Consumer Research
1991 : MAR, VOL. 17, p.440-453
 1991 Olney, T.
Holbrook, M.
Batra, R.
7.
Consumer Responses to Advertising: The Effects of AD Content, Emotions, and Attitude toward the Ad on Viewing Time
Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 440-453
 1991 Olney, T.
Holbrook, M.B.
Batra, R.
8.
The Role of Mood in Advertising Effectiveness
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 203-214
 1990 Batra, R.
Stayman, D.M.
9.
Affective responses madiating acceptance of advertising.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 234-249
 1986 Batra, R.
Ray, M. L.
10.
Situational effects of advertising repetition : The moderating influence of motivation, ability, and opportunity to respond.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 432-445
 1986 Batra, R.
Ray, M. L.
« edellinen sivu | seuraava sivu »
SCIMA