haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 40-49 / 556
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 otsikkovuositekijä
40.
An analysis of real world TV advertising tests: A 15-year update
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 341-353
 2007 Hu, Y.
Lodish, L.M.
Krieger, A.M.
41.
Information processing of advertising among young people: The elaboration likelihood model as applied to youth
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 326-340
 2007 Te'eni-Harari, T.
Lampert, S.I.
Lehman-Wilzig, S.
42.
Do measures of media engagement correlate with product purchase likelihood?
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 313-325
 2007 Kilger, M.
Romer, E.
43.
Application of a model for the effectiveness of event marketing
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 283-301
 2007 Martensen, A. (et al.)
44.
Direct-to-consumer pharmaceutical advertising: Building and testing a model for advertising effectiveness
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 270-282
 2007 Wilson, R.T.
Till, B.D.
45.
Advertising effectivenes from a consumer perspective
International Journal of Advertising
2007 : VOL. 27:2 p. 279-297
 2007 Aitken, R.
Gray, B.
Lawson, R.
46.
Exploring the relationship between celebrity endorser effects and advertising effectiveness
International Journal of Advertising
2007 : VOL. 27:2 p. 209-234
 2007 Amos, C.
Holmes, G.
Strutton, D.
47.
Consumer believability of information in direct-to-consumer (DTC) advertising of prescription drugs
Journal of Business Ethics
2006 : FEB II, VOL 63:4, p. 333-343
 2006 Beltramini, R. F.
48.
Using viewer attitudes to evaluate TV program effectiveness
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 93-101
 2006 Assael, H.
Poltrack, D. F.
49.
Accounting for engagement
Admap
2006 : FEB, VOL. 41:2 (469), p. 46-48
 2006 Zack, B.
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