haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 434-443 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
434.
Viewer miscomprehension of televised communications : selected findings.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 12-26
 1982 Jacoby, J.
Hoyer, W. D.
435.
Viewer miscomprehension of televised communication - a comment.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 27-31
 1982 Ford, G. T.
Yalch, R.
436.
Viewer miscomprehension findings are measurement bound
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 32-34
 1982 Mizerski, R. W.
437.
On miscomprehending televised communication : a rejoinder.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 35-43
 1982 Jacoby, J.
Hoyer, W. D.
438.
A longitudinal study of television advertising effects
Journal of Consumer Research
1982 : DEC, VOL. 9:3, p. 279-286
 1982 Moschis, G. P.
Moore, R. L.
439.
A new method for estimating the effect of media context, using value profiles of ads.
Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 41-48
 1982 Cannon, H. M.
440.
Perception et m`morisation des campagnes promotionnelles dans la distribution = perception and memorization of promotional campaigns in distribution.
Revue Francaise du Marketing
1982 : JUL-SEP, 90, p. 67-87
 1982 Kalika, M.
441.
Are you overadvertising?
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 57-70
 1982 Aaker, D. A.
Carman, J. M.
442.
ADPULS : an advertising model with wearout and pulsation.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 352-363
 1982 Simon, H.
443.
The effects of advertising on high and low loyalty consumer segments.
Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 77-89
 1982 Raj, S. P.
« edellinen sivu | seuraava sivu »
SCIMA