haku: @indexterm Brands / yhteensä: 1643
viitteet: 448-457 / 1643
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 otsikkovuositekijä
448.
Using sonic branding in the retail environment - an easy and effective way to create consumer brand loyalty while enchancing the in-store experience
Journal of Consumer Behaviour
2003 : VOL 3:2, p. 193-198
 2003 Fulberg, P.
449.
Life events and brand preference changes
Journal of Consumer Behaviour
2003 : VOL 3:2, p. 129-141
 2003 Mathur, A.
Moschis, G. P.
Lee, E.
450.
Customer repurchase intention : a general structural equation model
European Journal of Marketing
2003 : VOL 37:11-12, p. 1762-1800
 2003 Hellier, P. K. (et al.)
451.
Price-tier competition: Distinguishing between intertier competition and intratier competition
Journal of Business Research
2003 : DEC, VOL. 56:12, p. 947-959
 2003 Sivakumar, K.
452.
A combined segmentation and demand model for store brands
European Journal of Marketing
2003 : VOL 37:10, p. 1499-1513
 2003 Baltas, G.
453.
Brand equity and brand vulnerability : the impact of gray marketing/parallel importing on brand equity and values
European Journal of Marketing
2003 : VOL 37:10, p. 1332-1349
 2003 Eagle, L. (et al.)
454.
Kill a brand, keep a customer
Harvard Business Review
2003 : DEC, VOL. 81:12, p. 86-95
 2003 Kumar, N.
455.
Multiproduct quality competition: fighting brands and product line pruning
American Economic Review
2003 : JUN, VOL. 93:3, p. 748-774
 2003 Johnson, J.P.
Myatt, D.P.
456.
A fuzzy set model of search and consideration with an application to an online market
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 411-434
 2003 Wu, J.
Rangaswamy, A.
457.
Ekoturistmärkets märkesassociationer (Associations the Swedish ecotourism label generates. Summary)
Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2003 : VOL. 56:3, p. 163-172, 194
 2003 Björk, P.
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