haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 449-458 / 556
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449.
Methodology to isolate and measure attractive and retentive effects of advertising.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 53-59
 1982 Raj, S. P.
450.
The financial payoff in corporate advertising.
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 45-55
 1982 Schonfeld, E. P.
Boyd, H.
451.
Are consumers unique in terms of cognitive and affective reactions towards the advertising content?
European Journal of Marketing
1981 : VOL. 15:7, p. 12-22
 1981 Derbaix, C. M.
452.
Ideational Item/You Can Defend Advertising - But Not Every Advertisement.
Business Horizons
1981 : SEP-OCT, VOL. 24:5, p. 33-37
 1981 McNeal, J. U.
453.
A micromodeling approach to investigate the advertising-sales relationship.
Management Science
1981 : SEP, VOL. 27:9, p. 988-1005
 1981 Blattberg, R. C.
Jeuland, A. P.
454.
Viewer perceptions of prime-time television advertising.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 15-23
 1981 Aaker, D. E.
Bruzzone, D. E.
455.
Using an uncertainty model to assess sales response to advertising.
Decision Sciences
1981 : JUL, VOL. 12:3, p. 441-455
 1981 Farley, J. U.
Tapiero, C. S.
456.
Sex in der Werbung: neue Ergebnisse zu einem Evergreen.
Marketing Journal
1981 : OCT-NOV, VOL. 14:5, p. 489-490
 1981 Adt, P.
457.
Are product attribute beliefs the only mediator of advertising effects on brand attitude?
Journal of Marketing Research
1981 : AUG, VOL. 18:3, p. 318-332
 1981 Mitchell, A. A.
Olson, J. C.
458.
Techniques for measuring advertising effectiveness.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 19-22
 1981 Ostle, G. V.
Ryans, J. K.
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