haku: @indexterm Brands / yhteensä: 1643
viitteet: 464-473 / 1643
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464.
The science of the brands : alchemy, advertising and accountancy
International Journal of Market Research
2003 : VOL 45:2, p. 133-166
 2003 Tasgal, A.
465.
Managing brands across stakeholders
European business forum EBF
2003 : SUMMER, 14, p. 85-87
 2003 Davidson, H.
466.
Executive perspective - 2: Corporate branding - back to basics
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1133-1141
 2003 Bernstein, D.
467.
Executive perspective - 1: Experienced reality: the development of corporate identity in the digital era
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1119-1132
 2003 Topalian, A.
468.
The criteria for successful services brands
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1095-1118
 2003 Chernatony, L. de
Segal-Horn, S.
469.
Equity in corporate co-branding: the case of Adidas and the All Blacks
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1080-1094
 2003 Motion, J.
Leitch, S.
Brodie, R. J.
470.
Corporate branding in the new economy
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1065-1079
 2003 Leitch, S.
Richardson, N.
471.
Bringing the corporation into corporate branding
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1041-1064
 2003 Hatch, M. J.
Schultz, M.
472.
Core value-based corporate brand building
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1017-1040
 2003 Urde, M.
473.
The six conventions of corporate branding
European Journal of Marketing
2003 : VOL. 37:7-8, p. 998-1016
 2003 Knox, S.
Bickerton, D.
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