haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 491-500 / 556
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491.
La mesure de l'efficacite dans la presse industrielle.
Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 83-92
 1980 Kreweras, C.
492.
The effectiveness of shopper guides.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 17-24
 1980 White, K. R.
Anzalone, C. T.
Barbour, D.
493.
Experimentation and budgeting in advertising: an adaptive control approach.
Operations Research
1980 : MAR-APR, VOL. 28:2, p. 321-347
 1980 Pekelman, D.
Tse, E.
494.
Why ad experiments fail.
Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 53-58
 1980 Oherlihy, C.
495.
Plan for more productive advertising.
Harvard Business Review
1980 : MAR-APR, VOL. 58:2, p. 130-136
 1980 McNiven, M. A.
496.
On consumer- versus firm-level analysis of advertising effectiveness: implications for model building.
Decision Sciences
1979 : OCT, VOL. 10:4, p. 547-561
 1979 Winer, R. S.
497.
Childrens' receptivity to proprietary medicine advertising.
Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 247-255
 1979 Robertson, T. S.
Rossitier, J. R.
Gleason, T. C.
498.
Comparative magazine advertisement.
Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 21-26
 1979 Jackson, D. W. Jr.
Brown, S. W.
Harmon, R. R.
499.
How a retailer compared newspapers.
Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 29-32
 1979 Jolson, M. A.
500.
Telephone usage and direct-mail copy.
Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 35-39
 1979 Barry, T. E.
Hansen, R. W.
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